A brand extension project for Ulysse Nardin,
UN CELLS Ltd & Scientific Cellular Innovations:

The 'First Lady'

A luxury smartphone concept and design encorporating a Swiss watch movement and crown giving higher autonomy by using micro generator technology.

Taking inspiration from a most classical feminine form, the long A-line wrap around dress.
Hand built to order using the highest quality materials offering an endless choice of bespoke style and finish.

Our winning proposal for the women's version was a left brain / right brain (logic / creative) approach.
We developed female personae for the customer base, described their lifestyles, materials, colour tastes in jewellery, interior and restaurant design plus their approach to technology.

Our user research revealed a need for discretion,
for this show-off asset (jewellery) with on demand PA / secretarial services developed as part of the product offering to address a very particular HNWI lifestyle.

You are viewing the text version of this site.

To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.

Need help? check the requirements page.

Get Flash Player