A brand extension project for Ulysse Nardin,
UN CELLS Ltd & Scientific Cellular Innovations:

The 'First Lady'

A luxury smartphone concept and design encorporating a Swiss watch movement and crown giving higher autonomy by using micro generator technology.

Taking inspiration from a most classical feminine form, the long A-line wrap around dress.
Hand built to order using the highest quality materials offering an endless choice of bespoke style and finish.

Our winning proposal for the women's version was a left brain / right brain (logic / creative) approach.
We developed female personae for the customer base, described their lifestyles, materials, colour tastes in jewellery, interior and restaurant design plus their approach to technology.

Our user research revealed a need for discretion,
for this show-off asset (jewellery) with on demand PA / secretarial services developed as part of the product offering to address a very particular HNWI lifestyle.
 
 

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